€290B global market · 87 cities analyzed · 68 compounds per bottle · 4 faces engraved
The Problem
Every premium water brand lies.
Labels say “pristine alpine source.” Labs find PFAS, cocaine metabolites, pharmaceutical residue. These concentrations are often pharmacologically irrelevant — but they are real, and consumers are kept in the dark.
The premium water market has built an €80B business on imagery and opacity. No independent lab data. No batch traceability. No honest label. The aesthetic of purity without any of the evidence.
Regulators require minimum safety thresholds. They do not require full disclosure. That gap is where VATTEN lives.
The Solution
VATTEN.
The complete water analysis — all 68 tested compounds and their measured values — sandblast-engraved on all four faces of the bottle. In Space Mono at 7pt. Every batch traceable to its production day.
Source
Stockholm municipal tap — Lake Mälaren via Norsborg treatment plant.
Analysis
68 compounds tested per batch. Results printed in full. No redactions.
Format
Square glass. 250ml and 1L. Stacks in a fridge. Ships without waste.
Label
Sandblast-engraved directly into glass. Four faces. Permanent.
Traction · Status
87 live cities · 0 in production
In production
Investment Tiers
Gas · H₂O↑
Vapor Patron
€10,000
Adopt a city edition. Your name appears on the batch provenance certificate and on the VATTEN founding investors page.
- —Named on founding investors page
- —Batch provenance certificate
- —City edition adoption rights
- —Quarterly production reports
Liquid · H₂O
Liquid Backer
€25,000
Your name engraved on a numbered founding edition bottle. A batch of 10 bottles shipped to you. Named founder on vatten.se.
- —Name engraved on founding bottle
- —10 numbered bottles shipped
- —Named founder on vatten.se
- —All Vapor Patron benefits
Solid · H₂O↓
Ice Founding Partner
€100,000+
Equity via SAFE agreement under Swedish law. Board observer rights. Full access to all city data and production pipeline.
- —Equity via SAFE agreement
- —Board observer rights
- —All city data access
- —Production pipeline access
Regulatory Framework
How we bottle tap water legally — and globally.
SFS 2006:804
Classification
Bottled tap water is classified as a food product (livsmedel) under Livsmedelslagen, regulated by Livsmedelsverket (Swedish Food Agency).
LIVSMEDELSFÖRETAG
Business registration
Must register as a food business with the local municipality before commencing operations.
LABELING
Water designation
Cannot be marketed as "mineral water" or "spring water." Correctly designated as "dricksvatten" (drinking water) or "bordsvatten" (table water).
HACCP
Food safety
Requires a documented HACCP food safety plan and an approved bottling facility compliant with Swedish food hygiene regulations.
SVOA
Water supply
Commercial water supply agreement required with Stockholm Vatten och Avfall (SVOA) prior to commercial bottling.
EU EXPORT
European markets
Food business registration covers most EU markets. Compliant under EU Regulation 178/2002 and EU Drinking Water Directive 2020/2184.
21 CFR PT 129
US market
FDA facility registration required for US export under 21 CFR Part 129 (Bottled Water). VATTEN is prepared to file upon seed close.
CODEX STAN 227
Global markets
Codex Alimentarius packaged water standards (CODEX STAN 227-2001) apply for remaining markets. Sandblast-engraved labeling satisfies requirements across all ten target markets.
Start the conversation
20 minutes.
That's all we ask.
We're at an early stage and we are selective. If you care about transparency, design, and building a brand that can't be faked — let's talk.
VATTEN is a Swedish registered company. Bottled tap water is classified as a food product under EU Regulation 178/2002. Compliant with Livsmedelslagen (SFS 2006:804) and regulated by Livsmedelsverket. Accepting SAFE agreements under Swedish law. This page does not constitute a public offering of securities. Investment discussions are conducted privately on request.